Yva

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de3b9c9e1f87c0460478fca90228ba58[1] Yva Else Ernestine Neulander-Simon, known simply by her professional pseudonym, Yva, was a pioneering female photographer of the Weimar Republic. She set up her first studio in 1925 and briefly collaborated with the experimental photographer Heinz Hajek-Halke (see Dreams of Desire 54 (Written on the Body)before a copyright dispute led them to part ways. Initially focused on nude, portrait and fashion photography, Yva was one of the first photographers to fully realise the commercial application of the field to advertising. Her Berlin atelier was one of the most successful of its days and employed 10 assistants by the time Hitler came to power.

Yva and her husband Alfred Simon, who managed the financial affair of the studio, were bothJewishand considered for some time whether to emigrate from Germany, especially when she was forced to ‘Aryanize’ the business in 1936 (a law had come into effect that forbade Jews from…

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